How Can Opera Houses Add QR Code Technology To Their Operations?3 min read
These days, QR codes are everywhere—be it on glass windows, counters, pop-up stands, billboards, and even in the biggest movies and TV series.
So, it’s no surprise that even traditional, decades-old opera houses have started integrating QR codes to draw more people into their shows.
The Metropolitan Opera, a well-known opera house in New York, only had 44 percent of its seats occupied in January 2022. To improve this, opera houses around the world can make full use of QR codes not just for booking reservations, but also for other backstage and operations purposes.
Here are some ways opera houses can use a reliable QR code generator online.
How Can QR Codes Be Used In Opera Houses Today?
Store Digital Pamphlets of the Event
Digitalization now redefines the way establishments deliver helpful content to their customers.
Establishments are now integrating cost-effective tools like QR codes to connect them to their digital content.
They can use them to store a digital pamphlet of the event they are hosting and strategically promote them to their audience both online and offline.
Opera houses can use QR codes to simplify their event registration. People can skip the lines and simply click the link on the QR code, which will lead them to the event registration URL.
Of course, this URL QR code should only serve as an option to customers who want a more modernized and faster way of booking their theater seats.
There will still be people who want to line up on the day of the event itself, and pay their tickets the traditional way.
Keep Audio Teaser of the Prima Donna of the Play
Another use opera houses can think of when integrating QR codes is in promoting the audio teaser of the prima donna of the performance, and marketing them online and offline.
To make this work, they can use an video QR code to store the audio and attach them to their print materials, website, and social media posts. It’s one great way to create some buzz and anticipation leading up to the event.
Gather insights and feedback from audiences
To know how the play impacts the audience, opera houses can use QR codes to gather their reactions, insights, and feedback.
They can do this by embedding their digital feedback forms and letting the audience scan them to share their insights after the event.
The Australian Opera house used QR codes to collect their audience’s feedback on the play for the winter season, “Madama Butterfly,” and learn how they could improve their show further.
Portal for the virtual events information
QR codes can be an excellent tool for opera houses to inform people about upcoming shows. It only requires the opera house to attach their show information webpage.
They can then place the QR code in their marketing spaces and materials.
They can also make their QR code brand-centric by using a QR code generator with logo software and adding their opera house logo.
Added admission security feature
To avoid counterfeit tickets, QR codes are used to add an extra layer of protection to the admission tickets being sold.
Opera houses can use these 2D barcodes for ticket verification or lead the audience to a digital show memorabilia.
QR codes have proven to be a nifty tool that any business can use to modernize most of their operations today. They add a digital dimension for companies and customers.
Suppose you are a director of an opera house or work for one, and you are planning to upgrade your show experience. In that case, you can pitch this innovation to your management and introduce a contactless and straightforward way to experience the shows your theater offers.
If you are a director of an opera house or work for one, you can pitch this innovation to your management and introduce a contactless and straightforward way to experience the shows your theater has to offer.