IKEA

Inspired by the surfing lifestyle IKEA launches the KASEBERGA collection
Lifestyle

Inspired by the surfing lifestyle IKEA launches the KASEBERGA collection

By teaming up with WSL, IKEA wanted to learn more about the needs and demands of surfers. The surfing lifestyle has provided many important insights about being constantly on the go, such as organising, mobility needs and handling humidity. “These needs are relevant for many more people than surfers and inspired us to create products […]

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