The Arena Group to Buy AMG/Parade as Anchor of New Lifestyle and Entertainment Vertical

The Arena Group  (MVEN)  has signed an agreement to acquire AMG/Parade, a premium multimedia content company with lifestyle, celebrity, food, health & wellness, sports, and outdoor verticals. Its brands include Parade Media, which reaches more than 54 million domestic consumers each month in digital and print, along with AMG/Parade Sports and other lifestyle and outdoor properties.

“AMG/Parade’s properties bring massive reach across print, digital and video that will be the cornerstone of Arena’s new Lifestyle and Entertainment vertical and further bolster our Sports offerings,” said The Arena Group CEO Ross Levinsohn. “Parade has been an iconic media brand for 80 years – I read it as a kid in my Sunday paper and always anticipated the annual Parade High School All-American Teams. Today, through innovation and perseverance, AMG/Parade continues to deliver robust content experiences to millions of consumers every day across multiple platforms. Their content and partnerships with newspaper publishers around the country speaks to the trust and value in their brands.”