Virgin Australia to Upgrade Retailing Strategy with Sabre’s Revenue Optimizer

(25 April 2022, 11:38 +07)
 Virgin Australia is migrating to Sabre’s Revenue
Optimizer solution to enable optimal pricing decisions and drive
revenue optimization that responds dynamically to today’s fluid
travel environment.

While previously, airline pricing and availability
planning has typically relied on historical data, the pandemic has
resulted in unprecedented changes to the global travel
marketplace, making past patterns much less reliable.

Sabre Revenue Optimizer will enable Virgin
Australia to take a 360-approach to forecasting, analysing and
optimizing revenue streams by providing real-time visibility into
the total revenue of every flight, market and departure date.

Currently, the Brisbane-headquartered carrier is
using a number of different systems in its revenue optimization
strategy.

“We’re delighted to be advancing our technology
with Sabre at this key time for travel industry recovery in
Australia and beyond,” said Dave Emerson, Virgin Australia Group Chief
Commercial Officer. “As we continue to ramp up our
operations following the easing of Australian domestic and
international travel restrictions, it’s more important than ever
that we can understand evolving booking behaviours across our
network with customer-centric, real-time data analytics that give
us the power to make sophisticated decisions, so we are able to
seize recovery opportunities.”

Virgin Australia is the largest airline by fleet
size to use the Virgin brand and has a strong domestic Australian
network as well as its own short haul international services to
Fiji, with more international services planned across the year.

“As soon as borders opened in Australia, our Sabre
booking data showed an immediate surge in bookings as people,
unable to travel for the past two years, immediately started to
make plans. So, we’re thrilled to announce this new agreement with
Virgin Australia at this important milestone in industry
recovery,” said Rakesh Narayanan, Vice President, Regional General
Manager, Travel Solutions Airline Sales, Sabre. “As a scalable
cloud-native solution, our Revenue Optimizer will help to
seamlessly support the future of dynamic pricing for Virgin
Australia to capture opportunities as we move ahead with further
industry recovery.”

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